Welcome. At Addie Belle (“we”, “us”, “our”), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, how we protect it, and the rights you have regarding your information. It applies to information collected through our website https://addie-belle.com, our mobile applications, and other online or offline services we operate (collectively, the “Services”).
This policy is organized into tabs so you can quickly find the information you need. If you have questions or need help exercising any of your privacy rights, contact our Privacy Team at privacy@addie-belle.com.
We collect information that helps us provide, personalize, secure, improve, and market our Services. The categories below explain what we collect, how we obtain it, and examples.
2.1 Information You Provide Directly
Account & Registration Data: name, email address, phone number, password, billing address, shipping address.
Order & Transaction Data: products ordered, order history, payment method metadata (see E-commerce tab for more), promotional codes used, shipping instructions.
Customer Service & Communications: messages you send via support forms, emails, live chat transcripts, call recordings (if applicable and with notice), and attachments you submit (receipts, documents).
Marketing Preferences: opt-ins/opt-outs for newsletters, SMS, push messages, and preferences you select.
Event & Wholesale Inquiries: company name, event date, headcount, venue, tax/resale certificates (when requested).
2.2 Information Collected Automatically
Technical & Usage Data: IP address, device type and model, browser type and version, operating system, referring/exit pages, timestamps, pages visited, clickstream, interaction events (e.g., add-to-cart, checkout steps), error logs.
Analytics & Performance Data: session duration, bounce rates, conversion events collected using analytics platforms.
Cookies & Similar Technologies: persistent and session cookies, local storage, web beacons for functionality, tracking, and measurement. (See Cookies & Tracking tab.)
2.3 Information from Third Parties
Payment Processors: limited payment metadata such as confirmation tokens and transaction IDs from processors (we do not store full payment card data; see E-commerce tab).
Third-Party Services & Integrations: social networks, advertising platforms, email providers, shipping carriers, and business partners that provide additional data (e.g., public social profiles if you grant permission).
Data Brokers & Public Sources (rare): identity verification services, anti-fraud providers, or data enrichment sources for fraud prevention or to verify accuracy.
2.4 Sensitive Data
We do not intentionally collect sensitive personal data (race, religious beliefs, health status, sexual orientation) except where strictly necessary for a specific, lawful purpose and only with explicit consent. For example, you might tell us you’re pregnant in a testimonial — if you do, we will treat that disclosure sensitively and follow your instructions for use or deletion.
How We Use Your Information
We use personal data to operate the Services, fulfill orders, support customers, improve product & experience, and comply with legal obligations. Primary uses include:
3.1 To Provide and Operate Services
Process orders, payments, shipments, and returns.
Manage accounts, preferences, and access to gated content.
Provide customer support and send transactional messages (order confirmations, shipping updates, account notices).
3.2 To Improve Our Products & Services
Analyze site performance, product interest, and customer behavior to enhance experience and product offerings.
Test new features and run A/B experiments on messaging, page design, and bundles.
3.3 Marketing & Personalization
Send marketing, promotional offers, and newsletters where you’ve consented.
Personalize product recommendations, content, and advertising both on-site and via third-party platforms (subject to your choices / opt-outs).
3.4 Fraud Prevention & Safety
Detect, prevent, and investigate fraud, abuse, and other malicious activity (e.g., chargeback prevention, suspicious account monitoring).
3.5 Legal & Compliance
Comply with legal obligations, respond to lawful requests from public authorities, and enforce our terms and policies.
3.6 Analytics & Research
Aggregate and anonymize data to generate insights, trends, and reports used internally and with partners.
Cookies & Tracking
We use cookies and similar technologies across our Services. You can manage cookie choices via your browser or our cookie preferences center.
4.1 Cookie Types & Purpose
Essential / Strictly Necessary Cookies: required for shopping cart, checkout, security, and basic site functionality. Cannot be disabled without impacting the site experience.
Performance & Analytics Cookies: measure site usage, performance, and errors (e.g., Google Analytics). These are used to improve the experience and are aggregated.
Functional Cookies: remember preferences (language, region) and enable optional features (saved addresses).
Advertising & Targeting Cookies: used by us and our partners to deliver relevant ads across the web and measure campaign performance. These may include third-party pixels and identifiers.
4.2 Managing Cookies
Use the cookie banner or cookie settings panel to accept/reject optional cookies.
Change browser settings to block or delete cookies. Note: blocking essential cookies may prevent site functions like checkout.
Third-Party Services & Partners
We use third-party companies to power parts of our Services. These providers may process personal data on our behalf as “processors.” Common categories include:
Payment Processors — Stripe, PayPal, or others (we do not store your full card numbers; tokens are used).
Shipping & Fulfillment — carriers and warehouse partners (Lodi Warehouse or your fulfillment partner) who receive shipping addresses to deliver orders.
Analytics & Marketing Platforms — e.g., Google Analytics, advertising networks, email service providers.
Customer Support Tools — live chat, helpdesk systems that may store transcripts.
Security & Fraud Prevention — services that analyze transactions and account behavior.
We require service providers to safeguard data, use it only for the purposes we authorize, and comply with applicable privacy rules.
Data Retention & Deletion
6.1 Retention Principles
We retain personal data only as long as necessary to fulfill the purposes listed in this policy, comply with legal obligations, and resolve disputes.
6.2 Typical Retention Periods (example)
Order & Transaction Records: 7 years (tax and accounting purposes; adjust per jurisdiction).
Account Data for Inactive Customers: 3–5 years from last activity (unless retention required longer).
Support Tickets & Communications: 2–5 years.
Marketing Records & Consents: retained until revoked + a reasonable period for auditing.
Analytics Data: aggregated and retained varying lengths; raw logs typically 25–26 months in many systems unless otherwise configured.
6.3 Deletion & Anonymization
When retention periods expire, we delete or anonymize personal data. Some backups may persist longer for disaster recovery, but access is restricted and data is purged according to internal schedules.
Security Measures
We employ administrative, technical, and physical measures to protect personal data:
Transport & Encryption: TLS/HTTPS for data in transit.
Encryption at rest: Where practical for stored sensitive data.
Access Controls: Role-based access; least privilege for employees and contractors.
Monitoring & Auditing: Logging of administrative activity and access.
Third-Party Assessment: Security reviews and contractual security requirements for vendors.
Incident Response: A documented incident response plan and notification procedures.
While we strive to protect data, no system is completely secure. If a security incident affects your data, we will notify you and relevant authorities promptly as required by law.
International Transfers
Addie Belle is based in USA. Your data may be processed in countries outside your country of residence (e.g., U.S. service providers, EU subprocessors). When transferring data internationally, we rely on appropriate safeguards such as:
Adequacy Decisions (where applicable),
Standard Contractual Clauses, or
Other lawful mechanisms as permitted by local law.
If you have concerns about international transfers, contact privacy@addie-belle.com.
Legal Basis for Processing (GDPR)
When GDPR applies, we process personal data based on one or more legal bases:
Contractual necessity: processing necessary to perform a contract (e.g., order fulfillment).
Legal obligation: compliance with laws and regulations.
Legitimate interests: such as fraud prevention, site improvement, or direct marketing to existing customers (where balanced against rights).
Consent: when you have provided explicit consent (e.g., subscription to marketing).
Vital interests: rare cases (e.g., medical emergency).
We document our legal bases; contact privacy@addie-belle.com for specifics related to your personal data.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we do, we will post the revised policy with a new “Last updated” date. For material changes, we will provide advance notice via the website, email, or other reasonable means. contact privacy@addie-belle.com for specifics related to your personal data.